View them cool cavemen again. Well, we don't mean to show-off. Madness, defined. There can never be enough madness. Our phones don't ring enough.
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FESTA DE DIU

Nervous excitement is the best way to describe what we felt when we got the mandate to promote Asia's longest beach festival. High intense pressure from stakeholders and a festival which had eye-balls from VIPs and media houses from across the country had us on our toes for 4 whole months. But the immense success of the festival made it all worthwhile.

We developed a digital strategy that was hinged on a vibrant festival website that reflected the scale of Festa De Diu and in turn the beauty of Diu to the forefront. All digital marketing efforts - be it social, search, email or display - were then focused towards creating buzz around the festival and driving traffic to the website.

  • Typography Used
  • Roboto x WEIGHTS

    Primary Font
  • Colors Used

Straight Outta' Comp.. the Website

We wanted to highlight the superstars performing at the festival without it being an information overload. The snippet below shows you how we created a neat design with a hover effect and pop-ups to show additional information on click if the user wants to read more. Hint: You can click on the boxes

CULTURAL EXTRAVAGANZA

Free access to various performances with your festival accommodation
  • Indian Ocean

    INDIAN OCEAN

    DECEMBER 5, 2015
  • Indian Ocean

    SHREYA GHOSHAL

    FEBRUARY 7, 2016
  • Indian Ocean

    SHUBHA MUDGAL

    DECEMBER 1, 2015
  • Indian Ocean

    KAILASH KHER

    JANUARY 31, 2016
  • Indian Ocean

    BENNY DAYAL

    DECEMBER 25, 2015
  • Indian Ocean

    SUNIL PAL

    DECEMBER 5, 2015
  • Indian Ocean

    NEERAJ SRIDHAR

    DECEMBER 12, 2015
  • Indian Ocean

    DHRUV SUFI

    DECEMBER 14, 2015

Social Media Campaigns

We conceptualised and executed 3 high-impact social media campaigns during the 4 month period in order to create buzz around the festival. The contest we ran saw #FestaDeDiu become a trending topic in India for a day and led to a 10X increase in traffic to the website. Below are some of the stats from the social media campaigns and a sneak peak of the posts on Facebook.

  • 1,234TOTAL ENTRIES
  • 88,554PEOPLE TALKING ABOUT FESTA DE DIU
  • Visit Diu

    November 4, 2015

    Ironman Milind Soman will be at ‪#FestaDeDiu‬ on January 3rd for the Run For Diu Marathon. Check out the complete event calendar and book your visit to the festival: http://goo.gl/TObue2

    Festa De Diu
  • Visit Diu

    December 29, 2015

    #FestaDeDiu is a 75 day celebration of music, art and culture on the serene beaches of Diu.

    Festa De Diu
  • Visit Diu

    November 4, 2015

    Catch musical maestro Kailash Kher LIVE at #FestaDeDiu on January 31st. Plan your trip today: http://goo.gl/x9Vzlq

    Festa De Diu
  • Visit Diu

    December 29, 2015

    #ContestAlert Tell us (via comments) why you want to be at #FestaDeDiu and WIN an ALL EXPENSE PAID trip to the festival. Participate NOW!

    Festa De Diu
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Approach For The Website.

'Modern' and 'Festive' were the words used by the client to describe the style they required. As a digital and design agency, we did what we do best by creating a vibrant website perfect for a beach festival. We made sure that the user experience was not affected with the information overload by giving it a clean look.

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"Ditch Sunburn for Diu's longest beach festival. Diu is all set to crackle this winter with its longest beach festival."


India Today / November 30th, 2015
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