View them cool cavemen again. Well, we don't mean to show-off. Madness, defined. Join the Madness. Call the Mad folks.Our phones don't ring enough.
Toys'R'Us Cover image

Toys"R"Us

Toys"R"Us is a global toy store loved, adored and recognized by many. But, they were still new kids on the block in the Indian market. After toying around with a lot of creative ideas, we landed on the perfect playtime launch plan that beffittingly announced the arrival of the 'world's greatest toy store'.

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How we made time for Playtime online

stars Toys'R'Us mascot - Geoffrey
Toys'R'Us ipad game

Microsite game

The star of the show is missing his magical stars! Can you help him find it?

play away
Toys'R'Us laptop screenshot

Geoffrey's Great Toy Party

We threw the launch party that little kid's dreams are made of - full of their favourite toys, games and activities. ALL. WEEKEND. LONG!

See the party animals

Social Media Campaigns

Toys"R"Us is a global toy store loved, adored and recognized by many. But, they were still new kids on the block in the Indian market. After toying around with a lot of creative ideas, we landed on the perfect playtime launch plan that beffittingly announced the arrival of the 'world's greatest toy store'.

  • 5,75,906TOTAL POST REACH
  • 28,594TOTAL ENGAGED USERS
  • 1,34,678VIDEO VIEWS
  • Minions Post - Toys'R'Us
  • Geoffrey Post - Toys'R'Us
  • Flash Post - Toys'R'Us

Gotta keep that buzz going and where else but on social! From teasers to a fully illustrated Facebook 360, our fun and quirky designs sure 'turned' heads.

WIN a bumper Toys"R"Us voucher! Tell us how many Geoffreys are hidden in this 360 photo :D 'Share' and increase your...

Posted by Toys"R"Us India on Thursday, 28 September 2017
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