When you’re looking to get the word out about your website, content is key. But creating new, original content every time you want to promote something can be daunting — and it’s often not feasible, especially if you’re on a tight deadline.

Luckily, there’s a simple solution: repurposing content. By reusing old content in new ways, you can reach more people with less effort. And the best part? Repurposing content is one of the most effective ways to get more eyes on your content and website. This will in turn increase the number of website visitors and even leads and conversions.

So how can you go about repurposing your content? Here are a few tips:

1. Share your content on social media.

One of the easiest ways to repurpose content is to share it on social media. Whether you post it on Twitter, Facebook, LinkedIn, or another platform, sharing your content with your followers can help it reach a wider audience. And if you use a tool like Hootsuite or Sprout Social, you can easily schedule your posts in advance.

2. Turn your content into an infographic or video.

If you want to give your content a new spin, consider turning it into an infographic or video. Both formats are visually appealing and can be easily shared online. Plus, they can help you reach new audiences who may not have seen your original article or blog post.

3. Publish an excerpt on another website.

If you have an excerpt from a blog post or article that’s particularly relevant to another website’s audience, publish it on that site. Not only will this help get your content in front of more people, but it can also help build relationships with other websites and bloggers.

4. Host a webinar or podcast based on your content.

Another great way to repurpose content is to turn it into a webinar or podcast. This allows you to share more information about your topic while also engaging with potential customers and clients in a more personal setting. And if you record the webinar or podcast, you can always use it as marketing material down the road.