Established in 1982, Corner House is Bangalore’s favourite ice cream parlour. Growing up in Bangalore, it was a big part of our childhood. So when we got the chance to pitch to them to handle their digital initiatives, we jumped at the opportunity without a second thought. Winning the Corner House account remains one of the highlights of our journey.
Using video as the format/medium, we created a post where users had to capture running ice creams within the frame of a cone and share screenshots via comments. The interaction we received on this post simply amazed us. Although it wasn’t a contest, the post garnered more than 1000 comments!
Play the video below to find out what all the fuss was about.
Corner House's primary goal was to get more people talking about the brand on social media. 'Ice cream=Happiness' is the emotion we want to bring out in people when they see any content from Corner House. We took a fun and quirky content approach and used a mix of illustrations and mouth-watering ice-cream sundae visuals in the creatives.
We backed this up with high-impact campaigns on a quarterly basis which led to a 1000X increase in engagement levels across their social media channels. To see more posts like the one below, go over to the Corner House Facebook page and brace yourself for some sweet-tooth craving!
DO NOT share this with your friends!
We turned 34 today! smile emoticon Last person to wish us 'Happy B'day' via comments wins 34 DBCs! P.S We decide the contest deadline.
Our DBC needs some love!
Saturday morning happiness
The answer to "What should I have for dessert today?"